Amazon Online Audience Doubles Wal-Mart’s

24/7 Wall St.

Amazon.com logoAmazon.com Inc. (NASDAQ: AMZN) demonstrated again why it dominates the online retail field. In May, it posted 182 million unique visitors, fourth among all sites in the United States. Wal-Mart Stores Inc. (NYSE: WMT), the world’s largest retailer, had an online unique audience of 86 million.

In the comScore measurement of the top 50 U.S. media properties in May, there are only two retailers, which shows how far behind Amazon and Wal-Mart the balance of the industry is. But the figures also show the relative failure Wal-Mart has had as it tries to leverage its $485 billion in global annual revenue and 11,000 stores into an Internet presence that comes close to Amazon’s. Wal-Mart management knows as well as anyone that brick-and-mortar retail has passed its best years and cannot carry the price of employees and the costs of physical stores indefinitely. It is part of a world in which…

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Amazon Online Audience Doubles Wal-Mart’s

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